The time for real change is now
Fresh thinking from outside the legal sector will be needed to drive the next wave of growth in law firms. One approach that a growing number of corporates are using to drive innovation is design thinking. Today, most law firms are not yet set up to do this well, and examples of best practice in the sector are not easy to find. Some forward-looking firms are beginning to search outside of the sector for new approaches to drive continuous innovation. While new to the legal sector, design thinking has helped to transform and invigorate some of the world’s most successful corporations, including Google, Apple, Airbnb, Procter & Gamble and Ebay.
Design thinking – creativity that delivers
In short, design thinking is a human-centred approach to innovation.
Design thinking doesn’t create additional work for people or ask them to set aside extra time to innovate. It encourages cross disciplinary collaboration and balances creativity with analytical rigour to ensure that great ideas don’t just get generated, but are also successfully implemented. It is not a cumbersome project management methodology, nor is it just blue-sky thinking.
Design thinking helps organisations to:
- identify emerging opportunities before competitors;
- develop profitable new revenue streams;
- implement internal and client-facing solutions that have bottom-line impact;
- unlock the full potential of the firm’s diverse talent and teams; and
- increase organisational agility.