Design thinking creates great innovations by imagining new approaches to organizational creativity. It does this by designing for value.
The Stanford University, catapulted design thinking into the mainstream when they first introduced the concept as a formal method taught to engineering students in 2005. The organic roots of design thinking go back further and lead us to Harold Van Doren, that wrote the book Industrial Design: A Practical Guide published in 1940.
Van Doren described the need for industrial parts to lift off the paper and take the form of three-dimensional, not two-dimensional clay models. He expands by saying, as designers use the clay they gain more experience than designers that depend only on paper and pencil. Van Doren, of course, is talking about the value of interactions and experiences.